What We Learned Launching on Amazon and TikTok Shop

This year is all about channel expansion for Tübr Storage. After launching our brand in January 2025, we set our sights on bringing Tübr to where customers already shop — and that meant Amazon and TikTok Shop.

About a month ago, we officially launched on both platforms. Here’s what we’ve learned so far.

Launching as a Brand is No Small Task

Setting up on Amazon and TikTok Shop as a brand owner (not a reseller) takes time, patience, and organization. Between brand registry, supplier verification, and identity checks, it was a far more rigorous process than expected.

While tedious at moments, that rigor also gave us confidence — it’s good to know these systems have safeguards in place to protect legitimate brands. Tools like Perplexity and ChatGPT were very helpful in translating some of the more confusing documentation and submission instructions.

The Right Partner Accelerates Everything

Getting listings live is only step one. Building a strong presence requires strategy, creative testing, and paid optimization. Working with Flagship Growth, we were able to bring experience and structured playbooks to what could otherwise be overwhelming. From listing optimization to marketing execution, their team has been a huge multiplier.

Content is the Currency

Amazon rewards robust visual storytelling through A+ content and product listings. TikTok, on the other hand, favors organic storytelling — unpolished, authentic, and engaging. The common thread: both reward volume and consistency. The more relevant content we produce, the more opportunity we create for awareness and conversion.

Customer Feedback is Priceless

Across both channels, we’ve already learned new ways customers are using Tübr. This real-world feedback loop is energizing; it’s helping us think differently about future features and storytelling.

The Reality of Omnichannel Growth

Adding new sales channels also adds new complexity: inventory syncing, fulfillment coordination, and customer service. Each marketplace has its own rules and cadence. But these early growing pains reaffirmed a key truth — meeting customers where they shop is worth the effort.

We’re still early in the journey, but the first month has been filled with valuable lessons and momentum. If you’re thinking of launching on Amazon or TikTok Shop, go in prepared: be thorough, plan ahead, and don’t underestimate the power of great partners — both human and AI.

— Natalie Olson, Chief Marketing Officer, Tübr Storage